Exploring the Factors Affecting the Intention to Adopt of Solar Renewable Energy in Malaysia: A Qualitative Analysis
List of Authors
Mior Harris Mior Harun, Muhammad Haziq Mohammed, Nur Hazlinda Azleen Abdul Halim, Peck Leong Tan, Sharizan Sharkawi
Keyword
Household consumer, Solar Energy System, Adoption factors, Thematic analysis
Abstract
This research investigates the factors influencing the adoption of residential solar photovoltaic (PV) systems in Malaysia. Despite the country's advantageous geographical location for solar energy, the adoption rate remains slow, primarily due to government policies favouring non-renewable energy sources. The study employs an in-depth qualitative approach, utilizing open-ended semi-structured interviews and grounded theory strategy with six participants. Through thematic content analysis, the research identifies five main themes: Financial Viability, Performance and Efficiency, Practical Considerations, External Influences, and Company Credibility. These themes encompass various subcategories, revealing the complex interplay of factors influencing consumers' decisions to embrace solar energy. The findings provide valuable insights for policymakers, businesses, and researchers seeking to promote sustainable energy adoption in Malaysia.