Perceptions and attitudes of the Chinese young generation towards sustainable practices in traditional fashion design
List of Authors
  • Mohd Zaimmudin Mohd Zain , Wu Guohui

Keyword
  • Sustainable Fashion，Traditional Fashion Design，Environmental Awareness Perceptions and attitudes

Abstract
  • This paper examines the awareness and attitudes of China's younger generation towards sustainable practices in traditional fashion design. Ehlers, S. (2016) The younger generation increasingly recognizes the environmental and social impacts of the fashion industry and shows support for sustainable practices such as the use of eco-friendly materials and recycling. However, challenges like high costs and consumer inertia persist. Future efforts should focus on promoting sustainable fashion through education, collaboration, and policy initiatives to foster a more sustainable fashion industry.

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