This article explores the growing importance of environmental, social, and governance (ESG) criteria in shaping modern corporate strategies. It highlights the paradigm shift from a primarily financial focus to a more holistic approach that integrates ethical considerations and societal well-being. The paper examines the environmental, social, and governance dimensions of ESG, emphasizing how integrating these principles can drive long-term sustainability, financial performance, and resilience against global challenges. Furthermore, the paper underscores the increasing demand from investors and consumers for corporate transparency and accountability in environmental and social issues. It establishes the adoption of green principles as an essential element of strategic planning, competitiveness, and brand value, showcasing that sustainable business practices are indispensable for enduring corporate success and societal advancement.