Motion graphics in visual communication: Unveiling creative strategies in contemporary digital design
List of Authors
  • Sazrinee Zainal Abidin , Zhang Ziyang

Keyword
  • Motion Graphics, Visual Communication, Digital Design Creative Strategies, User Engagement

Abstract
  • This research delves into the transformative role of motion graphics within the realm of visual communication, underscoring its evolution from traditional to contemporary digital design. Rather than merely talking about historical developments, technological advancements, and present practices, the study delineates how motion graphics apply narrative and introduces interactive elements, which in the end lead to greater relevant communication in most digital media types. Taking a diverse methodological approach, it combines historical research and case studies to illustrate the interaction between art and technology, showcases the potential of motion graphics as a source of graphic narration that is both emotive and informative. The results show that it is more needed than ever before for motion graphics creation to take innovations and developments into account along with the creative strategies to achieve widespread experiences. This is the goal of the study bringing to the conversation about digital designs, the argument that motion graphics are the border of visual communications in the world today, while trying to forecast the future trends to get an application multidisciplinary.

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