Analyzing the use of ethos, pathos, and logos in professional communication
List of Authors
  • Sarasvati Rajindra

Keyword
  • Ethos, Pathos, Logos

Abstract
  • Effective communication is paramount in the professional business world, serving as a crucial tool to bridge gaps and foster collaboration in workplace settings. The standard measurement of an organization's success lies in the professionalism of its communication, ensuring a seamless conveyance of messages to constituents. Daily interactions are influenced by numerous individual, institutional, and societal factors, which may complicate what might initially seem like a natural and straightforward process. The inability to communicate in a professional manner, both verbally and in writing, can lead to breakdowns in communication among colleagues. This qualitative research aims to explore the practical application of Aristotle's ethos, pathos, and logos in writing within the workplace, with the objective of enhancing professional communication in the 21st century. The focus is on the reliance on persuasive email writing to elaborate on how these three rhetorical appeals are employed in professional communication. The study will delve into various situational factors, including audience characteristics, the type of communication, and the organizational culture, and their influence on the application of ethos, pathos, and logos. The research also seeks to quantify the use of these rhetorical appeals across diverse forms of professional communication, such as reports and emails. A sample of fifty employees from the Klang Valley region participated in the study. Surveys were conducted, and samples of formal email writings were collected from participants who have agreed to remain anonymous, adhering to organizational requirements. The acquired data underwent a thematic analysis grounded in Aristotle's Rhetorical Theory to extract meaningful insights. This research aspires to contribute to a deeper understanding of effective professional communication, providing practical insights for the improvement of communication skills in the contemporary workplace. The thematic analysis will illuminate patterns and nuances in the application of ethos, pathos, and logos, ultimately facilitating more nuanced and impactful communication strategies.

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