The Relationship between Information Technology Capability and New Product Development Success: A Conceptual Framework
The influence of Information Technology (IT) Capability to enhance the success of New Product Development (NPD) is studied in this paper. A thorough literature review of IT Capability in addition New Product Development success was conducted. In this study, the IT Capability covers three specific areas which are IT Operations, IT Objects, and IT Knowledge. IT Operations which may encompass of business process reduce costs, productivity and revenue. IT Objects may cover of facilitates the acquisition, storing, utilization, processing, and dissemination of information. IT Knowledge may include skills, emotional and recommends. An exhaustive review of literature highlighted the criticality of adequate IT capability to guarantee new product development success. Thus, it is essential to comprehend by what means can NPD control information technology capability in expanding the success of New Product Development. New Product Development cooperates with information technology to raise the economy of a nation. IT Capability is to handle the scattered learning, therefore, improve the success of new product development. IT Capability has a big impact and has become important in increasing the new product development success. Hence, a conceptual framework is formulated in this paper for in order to explore and deliver empirical findings on the relationship that is present between the success of New Product Development and IT Capability.