Malay Cultural Heritage, Artificial Intelligence (AI), Traditional Garments, Heritage Preservation, Case Study Research
Abstract
The preservation of tangible cultural heritage is vital for maintaining the identity, traditions, and history of a society. In Malaysia, Malay traditional garments, as tangible cultural artifacts, play a crucial role in reflecting the cultural heritage and artistic practices of the Malay community. However, challenges such as globalization, modernization, and a decline in traditional knowledge threaten the continuity of this heritage. This study explores the potential of integrating Artificial Intelligence (AI) into the preservation and promotion of Malay tangible cultural heritage through garments. Using a case study approach, this study employs the ADDIE model using a mixed-methods approach, incorporating questionnaires, interviews and statistical data analysis. The study also examines the role of AI in bridging the gap between cultural preservation and commercial viability by enabling the development of innovative, culturally rooted fashion designs that cater to modern consumer preferences. This study also highlights the importance of digitizing traditional textile patterns, motifs, and techniques to create an accessible digital repository that can be used for educational purposes and design inspiration. Furthermore, AI's application in mobile commerce platforms is analysed to demonstrate how it can enhance the visibility and marketability of Malay heritage garments, fostering a global appreciation for this cultural asset. The findings emphasize the synergy between technology and culture, showcasing how AI can serve as a transformative tool for safeguarding and reinterpreting traditional Malay garments in a modern context.