Understanding Community Sports Facility Reuse: A Multi-Dimensional Analysis of Servicescape and Order-Winner Quality Factors
List of Authors
Jim, Sze Chung, Kumar, Kavigtha Mohan
Keyword
Community Sports Facilities, Willingness to Reuse, Servicescape, Order-winner Quality, SOR Model
Abstract
Community sports facilities (CSFs) play a vital role in promoting physical activity and community well-being. While previous research has examined various aspects of sports facility management, the factors influencing individuals' willingness to reuse these facilities remain understudied, particularly regarding the combined effects of environmental and performance-enabling elements. This study develops and validates a conceptual framework integrating servicescape theory and order-winner quality factors within the Stimulus-Organism-Response (SOR) model to understand CSF reuse behavior. The framework examines how servicescape factors (ambient conditions, spatial layout, aesthetic elements) and order-winner quality factors (competition venue features, transport accessibility, support services) influence user satisfaction and subsequent reuse intentions. Additionally, the study considers sports type (individual versus team) as a moderating variable, recognizing that facility requirements vary significantly between different sports categories. The proposed framework advances theoretical understanding by demonstrating how environmental and service elements collectively shape user willingness to reuse community sports settings. The study contributes methodologically through its sophisticated measurement approach that captures both physical and performance-enabling aspects of sports facilities, while employing rigorous analytical techniques. For practitioners, the framework provides evidence-based guidance for optimizing CSF design and operations, suggesting that facilities incorporating both high-quality servicescape elements and comprehensive order-winner services show significantly higher user retention rates. Future research directions include empirical testing of the proposed relationships, examination of hybrid sports participation patterns, and development of objective measurement approaches to complement self-reported data.