Augmented reality (AR) has a favourable influence on advertisement design by increasing customer interaction, capturing attention, and boosting brand perception. The study adopts the art and design program standards while teaching and guiding diploma students in designing augmented reality posters for Advertising Design. This includes developing interesting promotional videos, integrating hyperlinks with new media, and utilizing augmented reality technology to present the virtual contents, ultimately incorporating these contents into their poster designs. This study applies AIDA model (Attention, Interest, Desire, Action) as the design framework to guide students in creating their posters with the aim of raising awareness, boosting sales, or fulfilling other objectives. 10 participants, who are diploma-level design students, have been selected from a college in Johor. Students are required to develop all the elements and design an AR poster to show functionality on their mobile device. The results suggest that AR could positively impact the students’ creativity in poster design as they could modify and select acceptable immersive layouts based on their design concepts through AR platforms. This approach not only enhances aesthetic appeal but also fosters a deeper connection with the audience through interactive engagement.