Johor is a state in Malaysia with an industry sector that is known to use the highest amount of fuel to generate electricity. Because renewable energy is expensive, the industry prefers nonrenewable fuel sources. This will hinder the government’s fuel reduction goal if not addressed immediately. This sector’s participation is crucial to meeting the goal. This study examines industrial perceptions of renewable energy. There were three factors, together with eight items, used in this study to investigate the level of perception of the industrial sector towards renewable energy sources, namely, cost, the impact on the environment, and the role of the government. This study employed face-to-face interviews with 200 industrial units. The information came from the industry’s energy resources managing director. A descriptive analysis was conducted to observe their perception levels through STATA Version 13. The higher percentage of respondents who support renewable energy sources confirms this. The study found that most industrial units strongly agree that the cost of maintaining renewable energy sources is too expensive. The industrial unit strongly believes that a clean environment is essential for future generations and that the government should subsidize renewable energy sources. The outcome of this study can help policymakers articulate relevant policies for the industrial sector.