Situational approach: training package for talent entrepreneur development during pandemic
List of Authors
  • Nurnadhirah Mohd Zaki , Samsudin Wahab , Ummu Umairah Azahari

Keyword
  • Entrepreneurs, different roles, situational approach, outcomes, competent, effective, talent, development, Coronavirus, Covid-19

Abstract
  • Entrepreneurs are risk-takers, multiverse, multi-talented person, diverse people and prepared to venture into uncertainties. These people function efficiently and effectively in various task of managing, assessing risk, supervising the accounts, doing marketing, selling their own products and other tasks. The global outbreak of Coronavirus (Covid-19) to more than 200 countries, including Malaysia has put mountainous pressures on the business sector especially the small and micro-enterprises. In facing such unexpected crisis, the Situational Approach is one of the measures sought by entrepreneurs in understanding the problems and devising effective solutions amidst the prevailing risks. These entrepreneurs take into consideration all the possibilities and opportunities in making calculated and informed decision for the survival of their business. They are open to changes and ready to adapt in ensuring the success of their business during this tough time which makes them a competent and effective entrepreneur.

Reference
  • 1. Bhattacharya M & Bloch H. (2004). Determinants of innovation. Small Business Economics, 22(2), 155–162.

    2. Drucker, Р. F. (2015). Innovation and entreрreneurshiр: Рractice and рrinciрles.

    3. Harvard Business School (HBS) Working Knowledge. (2016). Skills and behaviors that make entrepreneurs successful. hbswk.hbs.edu.

    4. Henry, Colette, Frances Hill, and Claire Leitch. 2005. Entrepreneurship education and training: Can entrepreneurship be taught? Part I. Education and Training 47: 98–111.

    5. Hersey, P., & Blanchard, K. H. (2000). Management of organizational behavior: Utilizing human resources (8th ed.). Upper Saddle River, NJ: Prentice Hall.

    6. Jones, P., Maas, G., Dobson, S., Newbery, R., Agyapong, D., & Matlay, H. (2018). Entrepreneurship in Africa, part 1: Entrepreneurial dynamics in Africa. Journal of Small Business and Enterprise Development, 25(3), 346-348.

    7. Lawson, K. (2009). Successful coaching & mentoring. 1st ed. London: New Holland.

    8. McMullen, Jeffery S., and Dean A. Shepherd. 2006. Entrepreneurial action and the role of uncertainty in the theory of the entrepreneur. Academy of Management Review 31: 132–52.

    9. Northouse, D. (2011). Introduction to leadership: Concepts and practice. 1st ed. Thousand Oaks, USA: Sage Publications.

    10. Northouse, P. (2013). Leadership: Theory and practice (6th ed.). Los Angeles: Sage Publications.

    11. Ramar Veluchamy. (2016). Talent management pattern for HR professionals. Journal of Applied Engineering Research, ISSN 0973-4562 Volume II , Member I(2016) PP-564-572.

    12. Reshetilova, T. (2017). Research process of consumer characteristics of innovative goods. Marketing in Ukraine, 4, 56-63.

    13. Richardson, J. (2004). Entrepreneurship and development in Asia. International Journal of Entrepreneurship and Innovation Management, 4(5), 469 - 484.

    14. Rickover, S. Behind the Corporate Veil, (2014). Situational leadership theory: It’s just common sense. [online] Available at:

    15. Schumpeter, J. (1961). Theory of economic development. New York: Oxford University Press.

    16. Sethi, R., Smith, D. C., & Рark, C. W. (2001). Cross-functional рroduct develoрment teams and the innovativeness of new consumer рroducts. Cambridge, MA: Marketing Science Institute.

    17. Vecchin, R. P. (1987). Situational leadership theory: An examination of a perspective theory. Journal of Applied Psychology, 72(3), 444-451.

    18. Yukl, G. & Van Fleet, D.D. (1990). Theory and research on leadership in organizations. In M.D. Dunnette & L.M. Hough (Eds.), Handbook of industrial & organizational psychology, Second Edition, Volume 3, Palo Alto, CA: Consulting Psychologists Press.

    19. Zeng, Zhaocheng, and Benson Honig. (2016). How should entrepreneurship be taught to students with diverse experience? Volume 18: Advances in Entrepreneurship, Firm Emergence and Growth. Edited by Jerome A. Katz and Andrew C. Corbett. Bingley: Emerald Group Publishing Limited, pp. 237–82.