This study aims to assess the marketability of Frisbee as an alternative sports activity in primary schools, with a focus on Bandar Tun Razak primary school, Jengka, Pahang. Using a quantitative approach, questionnaires were distributed to 116 respondents consisting of teachers and parents to identify the level of awareness, perceptions of benefits, as well as challenges and opportunities in the implementation of Frisbee. The statistical technique used in this study is descriptive statistical analysis for data on the awareness and interest of students, parents and teachers towards Frisbee sports, the benefits of Frisbee for students, as well as the challenges and opportunities of implementing Frisbee as sport in schools. In addition, inferential analysis such as the independent t-test was also used to identify differences in awareness and interest, understanding of the benefits, understanding of awareness, as well as understanding of the challenges in implementing Frisbee as a sport based on factors such as gender, income and respondent category. The study found that the level of awareness of Frisbee was moderately high, with 81% of respondents being parents and 19% teachers. Perceptions of the benefits of the game, including the development of social, physical, and ethical skills, were received positively. However, the main challenges identified were the lack of infrastructure and teacher training. The study recommends that schools, the Ministry of Education Malaysia, and the community work together to enhance promotion, provide teacher training, and ensure the availability of basic facilities. This study contributes to school sport and Physical Education research by providing empirical evidence on the marketability and acceptance of Frisbee as an alternative sport in school settings. It supports curriculum diversification, inclusive sport education, and student engagement models by demonstrating the viability of non-traditional sports in promoting participation and motivation among students. The findings further contribute to policy making, pedagogical innovation, and localised educational research within the context of Bandar Jengka, offering data driven insights for school administrators, educators and policy makers in developing sustainable and inclusive school sport programs. With policy support and effective implementation strategies, Frisbee has the potential to become an inclusive and relevant alternative sport in the physical education curriculum in Malaysia.