The Mediating Effect of Enforcement on Conscientious Personality and Spiritual Intelligence on Positive Speed Behaviors Among Gen-Y in Malaysia
List of Authors
Nazril Nizuan Abd Rahim, Raemah Abdullah Hashim
Keyword
Conscientious Personality, Spiritual Intelligence, Enforcement, Speed Behavior, MV, IV and DV
Abstract
This study examines the factors influencing positive speed behavior among Gen-Y drivers in Malaysia, a demographic aged 27 to 42 years that contributes significantly to road accidents. Festive periods like Hari Raya and Chinese New Year see higher accident rates, driven by increased road usage, impatience, and the impact of digital platforms such as social media. Data was gathered from 350 respondents using a quantitative survey that incorporated Likert-scale measurements for conscientious personality, spiritual intelligence, enforcement, and speed behavior. Analysis through Google Forms and SPSS revealed that enforcement is the most significant predictor of positive speed behavior and serves as a mediator in the relationships between conscientious personality, spiritual intelligence, and positive speed behavior. The findings emphasize that enforcement mechanisms targeting attitudes and behaviors play a critical role in fostering safer driving habits, with conscientious personality and spiritual intelligence also contributing directly to improved speed behavior. These insights underline the importance of integrating behavioral and enforcement strategies to reduce road accidents among this group.