The Relationship of Sports Facility Service with Athlete Satisfaction at Universiti Kebangsaan Malaysia
List of Authors
  • Nur Athirah Azhar, Wan Ahmad Munsif Wan Pa

Keyword
  • Athlete Satisfaction, Service Quality, Sports Facility

Abstract
  • One of the most significant issues in improving athlete performance and satisfaction at the university level is the quality of sports facilities. The quality of sports facilities is a crucial factor influencing athlete satisfaction, motivation and performance. Poor infrastructure and inadequate maintenance can have a substantial impact on players entire experience and motivation, thereby impeding their growth and participation. This study examines the relationship between the quality of sports facility services and athlete satisfaction at Universiti Kebangsaan Malaysia. Sports facilities play a crucial role in fostering athletic performance, motivation, and overall satisfaction among university athletes. Using a quantitative approach, data were collected through questionnaires adapted from the Athlete Satisfaction Questionnaire (ASQ) and the Service Quality of Health-Fitness Clubs (SQAS) framework. Findings indicate that while the staff dimension of service quality received high satisfaction ratings, other aspects such as programs, locker rooms, and physical facilities were rated as moderate to unsatisfactory. The overall athlete satisfaction level was rated as satisfactory (mean = 5.4326, SD = 0.20094), indicating that while athletes are generally satisfied, specific facility improvements are necessary. A Pearson Correlation analysis revealed a significant negative relationship between facility conditions and athlete satisfaction, (r = -0.289, p = 0.033), highlighting the need for improvements in infrastructure and maintenance. No significant relationships were found between athlete satisfaction and other dimensions. These results emphasize the importance of enhancing sports facilities to promote athlete engagement and performance at the university level. Investing in well-maintained and high-quality sports facilities will ultimately support student athletes’ engagement, performance, and overall satisfaction.

Reference
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