Research Methods in the Social Sciences: Choosing Between Qualitative, Quantitative, and Mixed Approaches
List of Authors
  • Azam Ghazali, Fatin Amirah Che Hasim, Shahabuddin Esmati

Keyword
  • Educational Research, Qualitative, Quantitative, Mixed Methods, Social Sciences, Researcher's Guide

Abstract
  • The determination of research methodology is a formidable issue in the social sciences and other educative fields. In these disciplines where the accuracy of the study design dictates conclusively on the quality of subsequent effects, lies primarily on the pedagogical policies and practices. The paper attempts to present a detailed guide to the novice researcher by comparing three major methodological methods in a systematic fashion, namely, qualitative, quantitative and mixed methodology, on the basis of a critical review of twelve education research articles. In the field of the social sciences, the qualitative method has always been effective in addressing the specifics of human activity and deep-seated visions, for example research on the importance of parents in the pandemic or the use of the triangulation approach in understanding the best practices of STEM. On the other hand, quantitative methods in education will help measure a large-scale social phenomenon objectively, such as the analysis of the demand in early childhood services on a demographic basis or the development of a valid scale to determine the quality of educational centers. Mixed methods, in this regard, provide a pragmatic blend that aims at addressing complex social problems, such as the correlation of teacher well-being profiles with the precursors of occupational attrition. In conclusion, this paper emphasized that the efficiency of any social science research does not lie in the innate superiority of one particular method but in the similarity between that particular method and the research questions it is attempting to answer. The study is useful as it offers systematic conceptual advice in the choice of qualitative, quantitative and mixed methods research methods in the social sciences. This research aids the researchers in making better methodological justifications by a reasoned and thoughtful approach to discuss the strengths, limitations and suitability of each approach depending on the objectives and research questions, a factor that enhances the quality and rigor of social science research designs.

Reference
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