As graduate students engage in specialized and advanced study, their expectations of academic instruction, faculty competence, research opportunities, and support services tend to be more specific and demanding. The alignment (or misalignment) between what students expect from their institution and what they actually experience plays a critical role in shaping their overall satisfaction and academic success. Using the SERVQUAL model as a framework, this research explores three key dimensions of service quality reliability, responsiveness and assurance. Additionally, this study proposed two new variables which are administration and tutor quality. This study investigates how these dimensions manifest in a graduate education setting in relation to satisfaction." Data for this will be collected from graduate students in higher education in Klang Valley, Malaysia through surveys questionnaires. Convenience sampling will be applied in self administrated survey. This research underscores the importance of aligning service delivery with graduate students’ expectations to improve their satisfaction, engagement, and retention. The results of this study will contribute to the broader field of higher education service quality by highlighting the specific needs of graduate students and offering practical insights for educational institutions aiming to improve their graduate programs.