Get them all: influence of Pokemon Go among student
List of Authors
  • Fadzidatul Fadzanaquieah , Zuha Rosufila

Keyword
  • Pokémon Go, mobile gamers behavior, influence, tourism, student

Abstract
  • The explosion in popularity of the mobile game Pokémon Go which is a location based Augmented Reality (AR) game is sweeping the world. The game relies on smartphone’s geolocation to enable game player to catch Pokémon characters that have been placed in prominent real locations. In fact, since it was officially introduced in 2016, players are spending more time playing it surfacing Facebook, Twitter and Snapchat. However, this game has been criticized for its enclosure and privatization of urban places, just another mobile game craze that player enthusiasm will eventually wane, and it’s only for younger generation. Hence, the popularity of Pokémon Go and gamers behavior needs to be investigated by using the construct factors (i.e. attitude, subjective norm, perceived behavior control and feelings) adapted from Theory of Planned Behavior. Therefore, the aim of this study is to investigate factors that influence student intention of playing Pokémon Go by analyzing 244 responses to questionnaires distributed in Universiti Malaysia Terengganu. The findings reveal that attitude, subjective norm, perceived behavior control and feelings, all positively affect the intention to play Pokémon Go. It is hoped that this study able to help tourism industry to utilize the game to induce visitation of places, promote and sustain physical activity habits.

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