An analysis of push and pull factors motivating expatriate migrants to contemplate Malaysia as their second home: a conceptual paper
List of Authors
  • Ramya Ranee Konna Segaran , Sofri Yahya

Keyword
  • Expatriates, Malaysia My Second Home (MM2H), push and pull factors, expatriates motivation business model

Abstract
  • In recent times, the government has promoted Malaysia My Second Home (MM2H) program to attract foreigners of all background to choose Malaysia as their second home. The present study is intended to analyze the expatriate preferences to participate in MM2H. The objectives were to examine and find the relationship between push and pull factors associated with the intention of selecting Malaysia as the second home destination. The study also proposed to examine the moderating effect of the relationship between the independent variables and the dependent variable of interest. The proposed push factors that motivate them to leave their home country include high cost of living, social problems, ecological problems, health hazards, natural disasters and poor safety and security. On the contrary, the proposed pull factors that make Malaysia a suitable second home option include economic environment, tourist attractions, social and cultural environment, safety and security, political stability and relaxing retirement life. These push and pull factors were identified from a comprehensive literature review and expert opinions and the push and pull factors were conceptualized and a business research model was proposed. Suitable propositions were developed to test the cause and effect relationship between the push and pull factors on the intentions to consider Malaysia as a second home destination. Additionally, laws and regulations may serve as a proposed moderating variable for this investigation of the relationship between the push and pull factors on the intentions to consider Malaysia as a second home.

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