An Investigation into the Cultural Dissemination Effects of Narrative Ceramic Art: A Quantitative Analysis Based on Elements of Chinese Folktales and Youth Cognitive Models
List of Authors
Daeng Haliza, Zhang Wenjing
Keyword
Narrative Ceramic Art, Chinese Folklore, Cultural Communication, Youth Cognitive Model, Quantitative Analysis, Moderated Mediation
Abstract
This study investigates the influence of Chinese folklore elements integrated into narrative ceramic art on cultural communication among youth aged 18 to 35, while examining the moderating role of cognitive models. By combining quantitative surveys with experimental stimuli design, we tested a moderated mediation model using data collected from participants recruited through quota sampling. Theoretical Contributions: This research validates the cognitive fit model for the transmission of cultural artifacts and confirms narrative transportation theory within the context of three-dimensional art.