The Chinese film industry's cross-cultural communication strategy in the context of the "one belt, one road" initiative
List of Authors
  • Mohd Erman Maharam , Zuo Ke

Keyword
  • "One Belt One Road", Chinese Film, Cross-Cultural, Communication Strategy

Abstract
  • China's comprehensive national strength has been steadily increasing in recent years. The "One Belt One Road" initiative has garnered widespread support from the majority of the world's countries and has evolved into a critical platform for global common development, promoting coordination and cooperation among the international community, global interconnection and communication, and the realisation of continuous development. Chinese film is the mode of transmission of China's cultural image. It is a critical opportunity for the development of Chinese film to promote Chinese culture via the "One Belt, One Road" initiative. This article discusses the cross-cultural communication strategy for Chinese films under the "One Belt, One Road" initiative, with the goal of ensuring the sustainable development of Chinese films abroad through the "One Belt, One Road" initiative.

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