The impact of film piracy to customer behavior toward Indonesian film market
List of Authors
  • Faza Ahmad Farisi

Keyword
  • film piracy, customer behavior

Abstract
  • Indonesia is one of the biggest countries in the world that consumed pirated contents. It is concerning the film industry for the long term since it can potentially reduce the customers for legal film platforms like theater and streaming service. This study is aim to analyze the factors that influence Indonesian to watch a pirated film. The author uses qualitative approach where the questionnaire will be given to a sample size. From the data collection, the two factors that influence this behavior is because of the regulation is not implemented optimally and the variety of film catalogue of the theater and streaming services that still can’t compete with illegal platforms. This issue will always arise in Indonesia unless major change happens from all the major stakeholders that can influence the piracy in film industry.

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