Relationship of Extraversion Personality and Self Leadership on Commitment to Service Quality Among Employees of Zakat Institutions in Malaysia
List of Authors
Abdul Basith Shahul Hamid, Raemah Abdullah Hashim, Rosli Mahmood
Keyword
Commitment to Service Quality, Extraversion, Self-Leadership, Zakat Institutions
Abstract
This research delves into the intricate dynamics of self-leadership, extraversion personality traits in shaping the commitment to service quality among employees within the unique context of zakat institutions in Malaysia. Addressing a significant research gap, the study employs a conceptual framework and the SERVQUAL instrument to concurrently explore these factors, providing a nuanced perspective on organizational dynamics. This was a deductive study that employed a quantitative method and applied a correlational approach. A set of questionnaires, answered on a Likert 5 Scale, was collected online from 605 respondents who were selected through random sampling. The data were analyzed using SMART PLS-SEM and SPSS. The Structural Equation Model (SEM) analysis reveals substantial direct effects, showcasing the pivotal role of extraversion and self-leadership in influencing service quality commitment. Extraversion to Service Quality path also shows a significant positive relationship (0.157), suggesting that higher levels of extraversion contribute to better service quality. Self-Leadership to Service Quality paths exhibit positive and significant effects, showing that self-leadership positively influences service quality. The study reveals that employees in Malaysian Zakat institutions exhibit high levels of self-leadership and extraversion, contributing positively to their work environment. High self-leadership indicates strong self-direction, motivation, and problem-solving skills, fostering resilience and adaptability among staff. This leads to a positive work culture, enhancing teamwork, productivity, and organizational effectiveness. Policy makers can explore ways to involve the government as a key leader in Zakat fundraising efforts, providing support and guidance to Zakat institutions to maximize their fundraising potential. From theoretical perspective, this highlights the relevance of self-leadership theory in the context of Islamic organizations, demonstrating its potential as a valuable framework for understanding and promoting positive organizational behaviors.