What factors do affect the adoption of internet of things (smart home) in Indonesia
List of Authors
  • Karto Adiwijaya , Novia Dwi Andini

Keyword
  • UTAUT, Internet of Things, Smart Home, Adoption Intention, Indonesia

Abstract
  • The aim of this study is to evaluate Indonesians' intent to adopt the Internet of Things for smart homes. In Indonesia, smart home adoption is still relatively low, even though it provides many benefits to residents who use smart homes and can also support the implementation of industry 4.0 in Indonesia. We suggest an integrative theoretical model focused on the unified theory of acceptance and use of technology (UTAUT2), which has been expanded to include variables relating to perceived risk and awareness. This research surveyed 175 respondents in Indonesia and quantitatively examined the influence from each variable on the behavioral intention of a smart home. Purposive sampling techniques were used, and the data collection was conducted via google forms. In this study, there are 8 hypotheses to be tested with SPSS 25. The technique of multiple regression was employed to determine the model with the best predictive ability for the dependent variable. The findings indicate that awareness has been the most important factor influencing intention to adopt smart home technology, accompanied by social influence, price value, performance expectancy and hedonic motivation. Finally, some managerial implications were suggested to the marketers such as making content marketing about benefit, how to use, and awareness to enhance the adoption intention of smart home in Indonesia.

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