A case study of fuel saving initiatives adopted by Airasia
List of Authors
  • Chai Shue Liang , Tey Lian Seng

Keyword
  • Fuel saving initiatives, airline, AirAsia

Abstract
  • Fuel price fluctuation is a nightmare to airlines. To reduce the impact of fuel price fluctuation, many fuel saving initiatives have been adopted by airlines throughout the world. Extant studies have addressed the impact of different fuel saving initiatives on different airline. However, few studies have examined how an airline operator adopts different fuel saving initiatives to reduce the impact of fuel price fluctuation. To fill the gap, this paper analyzed how Malaysian low cost airline - AirAsia responds to fuel price fluctuation. It not only reveals the fuel initiatives adopted by AirAsia, but also addresses the issues faced by the company in implementing those fuel saving initiatives.

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