Property Management; Short Term Rental Accommodation; Stratified Residential Property
Abstract
Despite having a rather late entry into the online short-term rental business, Malaysia has seen a considerable increase in popularity in recent years because of aggressive marketing and awareness from other locations. Given the rising number, it is clear that businesses have shown a great deal of interest in this platform. However, the benefits of Short-Term Rental Accommodation (STRA) outweigh its positive externalities. In particular, issues regarding legislation, regulations, taxation, and social inequality have been raised. Thus, this study aims to evaluate perceptions of four dimensions of social, cultural, economic, and environmental sustainability aspects in relation to STRA operations within Property Management practice. An interview session with an expert group in the Property Management field was conducted. Six respondents with more than five years of experience in Property Management participated in this study. The respondents were chosen based on the suitability and depth of their characteristics and backgrounds in the Property Management industry. The study revealed that all respondents have similar perceptions of social sustainability aspects, which might lead to negatively perceived impacts on the issue arising in STRA. The study intends to shed light on this perspective to explain how STRA operations affect Property Management strategies, challenges, and general sustainable aspects of community dynamics in stratified residential environments.