Barthesian Semiotics; Jiaodong Paper-Cutting; The "Calabash Brothers"; Character Design; Traditional Culture
Abstract
This paper employs Barthes's semiotic theory as its theoretical framework, focusing on the application and characteristics of Jiaodong paper-cutting art in the character design of the classic animated series "Calabash Brothers". The article first outlines the artistic characteristics of Jiaodong paper-cutting, including its stylistic language and symbolic meanings. Employing qualitative research analysis, it examines the adaptation and innovation of Jiaodong paper-cutting elements in the character designs of "Calabash Brothers" from the semiotic perspectives of the signifier and signified. Research findings reveal that the character designs in the "Calabash Brothers" ingeniously integrate the flattened, exaggerated, and symbolic characteristics of Jiaodong paper-cutting. Through concise lines, vivid colours, and exaggerated forms, they create animated figures with distinct personalities and rich ethnic characteristics. Simultaneously, the film employs the metaphorical and symbolic qualities of paper-cutting elements to imbue characters with deeper cultural connotations, reflecting the aesthetic essence and spiritual values of traditional Chinese culture. This study aims to explore pathways for integrating traditional folk art with contemporary animation creation, offering fresh perspectives and insights for the inheritance and development of Chinese traditional culture.