In this borderless world, the property firms are looking forward to improve marketing strategy by using the internet as the marketing tool. The era of technology has pushed the real estate company in enhancing the technology to promote or enhance the marketing of the products and extend the knowledge to the public. This research aims to identify the platform of internet business strategy of real estate by property companies in Kuala Lumpur. The method to achieve the objectives in this study is by using quantitative analysis including descriptive statistic and Relative Important Index. The questionnaires are distributed to 10 selected real estate companies in Kuala Lumpur. The services and information of these real estate companies are discussed. Besides, the implementation of internet usage in the real estate business also explained. The findings show that real estate companies realized the importance of presence of internet for marketing tools in their company. The case study for this research paper is based on a study from 10 listed real estate company in Kuala Lumpur due to the majority of real estate companies is in Kuala Lumpur. This paper explores property firms in Kuala Lumpur’s practice of using the internet as a marketing tool in property sector to improve marketing strategy in this borderless world. The findings provided the industry with some insight to enhance the online marketing management strategy and as well as academics guidance about the use of information and communication technology in the property market. This study will give benefits to party such as academic and also industry of real estate in term of marketing goods and services.