This research investigates strategic marketing innovations to enhance brand awareness and increase student enrollment for English Mou Mou, a prominent language institute operating in the competitive Ilsan, Korea. Despite offering high-quality education and innovative teaching methods tailored to the Korean educational environment, the institute faces challenges such as limited marketing strategies, declining registrations, and intense competition. This research identifies critical areas for improvement and strategic opportunities using a comprehensive framework of internal and external analyses— Value Proposition, Segmentation, Targeting, and Positioning (STP), Political, Economic, Social, Technological, Environmental, Legal (PESTEL), Porter's Five Forces, Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis, and TOWS matrix. The proposed solution focuses on strengthening the institute's value proposition and implementing the Marketing Mix (7Ps), including optimized pricing strategies, innovative teaching methods, targeted promotional campaigns, and enhanced physical and digital accessibility. A structured Proposed Implementation Plan outlines actionable steps across digital marketing, referral programs, data-driven engagement, and community partnerships to boost enrollment and visibility. Furthermore, the Key Performance Indicator (KPI) Measurement Plan has been developed to monitor the effectiveness of these strategies, ensuring continuous improvement through data-based decision-making. These strategies align the institute's offerings with consumer expectations and market demands and offer a replicable model for education providers seeking to thrive in competitive markets.