The impact of career coaching on intrinsic motivation of undergraduate students of education management in Jiangxi China
List of Authors
  • Chen Fangping , Zainudin Mohd Isa

Keyword
  • Career Coaching, Intrinsic Motivation, Education Management

Abstract
  • This study investigates the impact of career coaching on the intrinsic motivation of undergraduate students majoring in education management in Jiangxi, China. With the rapid growth of career guidance services in Jiangxi, understanding how career coaching influences students' intrinsic motivation is crucial for both educational institutions and policymakers. The study employs a descriptive research approach, utilizing questionnaires distributed to 200 undergraduate students across five universities in Jiangxi. Data analysis will be conducted using SPSS software, focusing on Likert scale responses. The research aims to uncover the relationship between self-efficacy, career aspirations, personality traits, and coach capability on students' intrinsic motivation. It also explores the cultural context of Jiangxi and its potential influence on career coaching effectiveness. Additionally, the study investigates the long-term effects of career coaching on intrinsic motivation and its impact on various aspects of students' lives, including mental health and social well-being. The findings from this study have broad implications for education in Jiangxi, offering insights into how career coaching can enhance students' motivation, job satisfaction, and overall well-being. It also sheds light on the role of career guidance programs in contributing to a more prosperous Jiangxi economy. Ultimately, this research contributes to the growing body of knowledge on career coaching and its effects on intrinsic motivation, with potential applications for career development strategies in China and beyond.

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