The hotel sector is embracing eco-friendly methods at an increasing rate as a result of rising customer awareness of environmental sustainability. With the help of environmental efforts, green hotels seek to reduce their negative effects on the environment while still meeting guest demands and making a profit. Little research has looked into Bangladeshi tourists' choices for green hotels, despite the growing popularity of this type of travel. Utilizing the cognitive-affective-conative paradigm to describe how these factors shape attitudes, emotions, and actions, this study examines how visitors' behavioral intentions to choose green hotels in Bangladesh are influenced by perceived value, perceived cost, trust, and perceived consumer effectiveness. A quantitative design was used, gathering information from Bangladeshi visitors who were 18 years of age or older and had been in eco-friendly hotels within the previous five years using structured questionnaires. SPSS was used for preliminary analysis, and SmartPLS and bootstrapping were used for hypothesis testing and structural modeling. According to the findings, perceived cost has a non-linear relationship with purchase intention, whereas perceived value, trust, and perceived consumer effectiveness have a favorable impact on emotional reactions and attitudes, which in turn influence behavioral intentions. The results add to the body of research on green consumer behavior and provide useful advice for hotel managers and legislators on how to incorporate psychological and environmental concerns into marketing plans. To test and expand the suggested model, the report also suggests creating a national green hotel certification body and carrying out additional research in larger traveler demographics and geographical areas.