Spring Festival, or the Chinese New Year, in Chinese, is the most important aspect of Chinese cultural identity, with rich traditions and images of good luck, prosperity, long life, happiness, and wealth. An ancient tradition that stretches almost 4,000 years, its rituals evolved with social and cultural changes but preserved important aspects of family togetherness and gratitude. January 1, 2023: The Chinese New Year is the traditional festival of the Chinese nation. The study explores how to interpret cultural stories through significant brilliant images, symbols, and representations in various forms in woodblock prints and paper cuts, by applying Charles Sanders Peirce’s semiotics scaffolding. Employing qualitative semantic and visual analyses on 145 iconic images, the research reveals common themes with motifs such as the "Fu" character, mythological creatures and flora embodying prosperity, reinforcing their potential in sustaining cultural identity. The research emphasises that modernisation and digitalisation have enabled these symbols to expand globally, turning them into something that is usable on a diverse platform, including in social media and virtual markets. This shift allows traditional Chinese New Year symbols to reach broader audiences, while still anchoring in their relevance in a globalised world. These results underpin the significance of such aesthetics as an intermediary between tradition and modernity, reflecting larger stakes for cultural preservation. Future studies suggested examining these texts in light of audience perception, the integration of technology, and comparative approaches across cultures to further solidify their place in a digital environment.