The global construction industry has recently focused their interest on the potential for broader adoption of 3D printing technology. Such technology will provide transformational approach to the building sector’s Construction 4.0 that are moving in line the industrial revolution 4.0. Nevertheless, challenges lie for its adoption which may hinder its potential and sustainability. The purpose of this paper is to present insights on the application of 3D printing technology in the Malaysian construction industry. In-depth interviews were conducted with industrial players who are pioneers of the technology within the local scene. The questions were structured using a SWOT framework where each section was carefully designed to ensure comprehensive understanding of both internal and external factors that influences the adoption and implementation of 3D printing technology. The findings reveal that 3D printing notably reduces construction time, optimizes material and labour, and offer architectural flexibility, thus facilitating quicker project turnover and provide solutions to cost-effective housing. However, it faces challenges in terms of high initial capital investments, lacking in skills, and printing volume limitations which hinders its adoption. Opportunities for this technology include alignment with national housing agendas and Malaysia’s prospect to become a regional hub for digital construction technologies. Despite the potential, threats in the form of labour unrest, regulatory gaps, and supply chain dependencies pose risks to the future growth of the technology in the construction industry.