Social media has become a vital tool in the sales industry, especially in the automobile sector, where it opens up new channels for customer engagement and lead creation. The motivations behind everyday social media use by automotive salesperson are investigated in this study. By expanding on the Technology Acceptance Model (TAM) and incorporating elements like perceived utility, simplicity of use, and lead generation, the study offers a clear picture of what drives their judgments. The study, which employs structural equation modeling to examine data from sales professionals at various dealerships, finds that social influence and the perceived benefits of social media are important variables in encouraging its usage. Furthermore, ease of use is crucial since it boosts confidence in its value. On the other hand, concerns about privacy and professional boundaries may impede a salesperson. These results highlight how important it is for dealerships to give their employees clear instructions, simple tools, and training so they can use social media effectively, which can boost sales and build stronger bonds with clients.