Peranan media sosial sebagai ruang awam oleh pemimpin pelajar badan eksekutif mahasiswa universiti di Pekanbaru, Riau, Indonesia dalam membentuk gerakan sosial
List of Authors
  • Khusnul Hanafi , Mohd Helmi Abd Rahim

Keyword
  • media sosial, ruang awam, komunikasi dalam talian, mobilisasi, komunikasi pembujukan

Abstract
  • Penggunaan media sosial dalam pelbagai bentuk komunikasi, sedang berkembang dengan signifikan di seluruh dunia. Penggunaan media sosial menjadi begitu penting dalam pelbagai aktiviti. Kajian ini bertujuan untuk melihat peranan penggunaan media sosial oleh pemimpin pelajar Badan Eksekutif Mahasiswa Universiti (BEM) di Pekanbaru, Riau, Indonesia sebagai salah satu ruang awam yang baru dalam pembentukan gerakan sosial. Kajian ini mengambil pendekatan kuantitatif, iaitu, kaedah tinjauan. Borang soalselidik digunakan untuk mengumpul data dan diedarkan kepada sampel kajian. Jumlah responden adalah seramai 210 orang dengan pemilihan secara rawak menggunakan kaedah sampel bertujuan. Analisis data menggunakan perisian SPSS versi 23. Hasil kajian terhadap ujian hipotesis menunjukkan adanya hubungan yang signifikan di antara penggunaan media sosial, penggunaan media atas talian, mobilisasi di dalam media sosial, penggunaan komunikasi pembujukan melalui media sosial dengan pembentukan gerakan sosial. Kajian ini dapat menjelaskan peranan besar media sosial dalam membentuk gerakan sosial oleh pemimpin pelajar Badan Eksekutif Mahasiswa Universiti (BEM) di Pekanbaru, Riau, Indonesia. Media sosial memainkan peranan berkongsi dan penyebaran pelbagai maklumat dengan orang ramai. Media sosial juga turut menyokong dalam memobilisasi orang ramai, disamping berperanan sebagai salah satu media baru yang digunakan untuk komunikasi pembujukan terhadap orang ramai dari ruang awam.

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