In recent years, the growing significance of industrial environmental performance has garnered increasing attention from both researchers and practitioners. However, the specific factors that influence ecological performance remain underexplored, leaving a gap in our understanding. To address this critical gap, this study rigorously investigates the impact of organizational green culture on environmental performance within the comprehensive framework of the resource-based view (RBV), with a particular focus on production-related environmental outcomes. It offers a thorough and insightful analysis of how green culture and green innovation interact synergistically to enhance environmental performance, while emphasizing the complex and dynamic relationships between organizational culture, innovation, and long-term sustainability outcomes. The study also examines the mediating role of green innovation in advancing environmental performance, alongside the moderating effect of pro-environmental behaviour, thus providing a nuanced understanding of these interdependencies. The findings suggest that cultivating a robust green organizational culture can significantly improve environmental performance by fostering green innovation and actively promoting pro-environmental behaviours. These results provide valuable theoretical insights that enrich the field of environmental sustainability and offer practical, actionable guidance for organizations in developing countries with similar economic and social contexts. The proposed competency framework, which is broadly applicable across various industries, supports the optimization of both environmental performance and long-term profitability in increasingly competitive industrial environments.