Perspective of sustainable competitive advantage in production units at vocational high school in Indonesia
List of Authors
  • Ihsana El Khuluqo , Istaryatiningtias

Keyword
  • competitive, advantage, sustainable, vocational

Abstract
  • This research is important to do because there is a problem faced by entrepreneurs and small industrial businesses in Indonesia until now is access to control of small businesses to the market. A market economy has emerged in Indonesia in the last five years in tandem with the government's efforts to make policy changes in response to dramatic changes. Reducing the role of government in "everything" has become a macro change agenda. The government's role in many respects tends to be reinvented towards regulatory and supervisory roles. The conditions as above cannot change immediately, but are still marked by various "interventions" even though on a small scale, all of which describe a transition period towards a "free market". With a combined qualitative and quantitative method (mixed methods) Sugiono 2015, the results of this study relate to the perspective of sustainable competitive advantage in the Production Unit in Vocational High Schools. the location of the Production Unit is very influential on the sustainability of the activities of the Production Unit. The Production Unit has sufficient capital by the school and investment partners in carrying out operational activities. Students are involved in the operational activities of the production unit and its developments. The production unit is well acquainted with the direction of market development and the consumers who are the sales targets and who are its competitors. The production unit knows very well the advantages possessed by the product of the production unit. Raw materials and labor are obtained at a fairly affordable cost and not too difficult.

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