AIGC Empowerment of Film and Television Advertising Animation Creation and Coordinated Development of Sichuan's Animation Industry
List of Authors
Fu Jindi11, Washima Che Dan
Keyword
AIGC; Film and Television Advertising Animation; Human-Machine Collaboration; Integration of Industry and Education; Sichuan Animation Industry; SDG 4
Abstract
Against the context of the profound penetration of digital and intelligent technologies into the cultural and creative industries, generative artificial intelligence (AIGC) is redefining the creative process of film and television advertising animation and continuously influencing the institutional evolution of college animation education and the development of regional animation industries. Compared with existing research focusing on improving technical efficiency or applying tools, this paper, from the perspective of collaboration between education and industry, pays particular attention to the structural changes brought about by AIGC's involvement in film and television advertising animation creation, including creative methods, teaching organization forms, and talent cultivation mechanisms. Based on the theory of human-machine collaboration and the methodology of visual communication design, combined with the teaching practice of film and television advertising animation carried out by Sichuan Technology and Business University under the background of industry-education integration, this paper systematically sorts out the application forms of AIGC in key links such as concept generation, visual setting, and storyboard organization, and focuses on analyzing the operational logic and practical effectiveness of the "two-way flow of teachers and enterprises" mechanism in project-driven teaching. Research suggests that by expanding the space for creative generation, AIGC gradually shifts the creation of film and television advertising animations from a technical execution-oriented approach to a strategic judgment-oriented one. At the educational level, embedding real projects into the curriculum system and supporting it with the practical mobility of teachers in enterprises can help enhance the matching degree between the cultivation of animation talents and the demands of the regional animation industry. The relevant research conclusions can provide a practically significant reference path for local colleges and universities to promote the reform of animation education and the coordinated development of the animation industry and also respond to the requirements of SDG 4 (Quality Education) by optimizing talent cultivation systems and promoting industry-education integration.