The rapid development of information technology has opened up new paths for cultural identity education, especially in the inheritance and innovation of local culture. As an important tourist city in the world, Guilin's unique landscape culture and diverse folk traditions provide rich resources for cultural identity education, but also bring special challenges. Taking Guilin as an example, this paper explores the application of information technology in cultural identity education and analyzes its opportunities and challenges. Studies have shown that information technology can effectively broaden cultural communication channels, enhance cultural awareness, and enhance residents' cultural confidence; but at the same time, it may also cause problems such as fragmentation of cultural identity and weakening of traditional connotations. How to coordinate the relationship between technological empowerment and cultural protection has become a key issue in Guilin's cultural identity education. This study aims to provide theoretical reference and practical inspiration for the digital transformation of cultural education in Guilin and similar regions.