This study explores student perceptions of ChatGPT’s influence on academic engagement and creative self-efficacy in higher education. With generative artificial intelligence becoming increasingly embedded in academic settings, it is essential to understand its implications for motivation, participation, and creative confidence. Drawing on a cross-sectional survey of 57 undergraduate students from Universiti Teknologi MARA (UiTM), Malaysia, the study investigates three dimensions: (1) the extent of ChatGPT usage for academic purposes, (2) its perceived impact on academic engagement, and (3) its contribution to creative self-efficacy. Descriptive statistics indicated high levels of usage, with most students relying on ChatGPT for assignments, projects, and overall academic support. Students reported that the tool helped sustain focus, clarify complex concepts, and maintain motivation, demonstrating its role in behavioral, emotional, and cognitive engagement. Correlation analysis revealed a strong positive relationship between ChatGPT use and academic engagement (r = 0.770, p < .001), suggesting that frequent users were more invested in their academic activities. Findings also highlighted ChatGPT’s role in fostering creative self-efficacy. Students expressed confidence in generating original ideas and developing unique outputs when supported by ChatGPT, though moderate levels of cognitive rigidity were observed, where students tended to adhere to their initial thinking despite alternative suggestions. A strong positive correlation was found between ChatGPT use and creative self-efficacy (r = 0.731, p < .001), reinforcing the tool’s potential as a catalyst for innovative learning. The results underscore that ChatGPT can enhance student engagement and creative confidence when used thoughtfully. However, they also point to the importance of embedding AI literacy and reflective practices into higher education to prevent overreliance and ensure ethical use. Overall, this study contributes empirical evidence on ChatGPT’s pedagogical value and offers insights for integrating generative AI into university learning environments.