Many students enjoy listening to music while studying, believing that listening to music while studying is able to enhance their concentration and learning effectiveness. However, the specific effects of different music genres on cognitive performance remain unclear. This study explores the impact of various music genres, including pop, electronic dance music (EDM), lofi, classical music, and the absence of music, on students' academic performance. The aim of this study was to investigate how these genres influence the concentration and memory retention of the students while examining the role of gender and age as contributing factors. The data were collected when the students studied text provided while listening to each of the four music genres and no music (control). After each session, the students completed a test to assess concentration and study effectiveness. The study found that the no music condition was the most effective for enhancing concentration and memorization, followed by classical music. Lofi music showed limited effectiveness, while pop music was the least beneficial due to its distracting nature. The students were able to perform relatively well across all music genres but still achieved the best results with the no music condition, which is free of any distractions. Findings also show that age and gender play a role in music selection. This study helps students understand how the choice of music impacts learning. By recognizing how different genres influence the students’ focus and performance, students can make better music choices to create study environments that match their needs and improve academic outcomes.