This phenomenological study examines managerial competencies essential for navigating repeated downsizing in Malaysia's private TV broadcasting sector. As organisations face technological disruptions, economic challenges, and evolving consumer demand, downsizing has become a frequent strategy for survival. However, although it offers short-term financial relief, its long-term effects, such as decreased employee morale and organizational trust, are significant. This study identifies the key managerial competencies required during repeated downsizing, including proactive planning, innovative strategies, effective communication, empathic leadership, and digital competence. In-depth interviews with 12 senior managers from the private broadcasting sector, who have experienced multiple rounds of downsizing, were conducted to gather insights into the lived experiences and competencies necessary for managing such transitions effectively. The findings reveal that managers who are proactive in planning, innovative in restructuring, and empathic in their leadership are better able to mitigate the negative effects of downsizing. Moreover, digital tools have become crucial for maintaining operational efficiency and employee engagement, despite reduced resources. This study contributes to the literature by highlighting the competencies that enable managers to navigate the complexities of downsizing while preserving organizational resilience. It also provides practical recommendations for developing these competencies through targeted training programs, ensuring that managers are equipped to lead their teams during challenging times.