Awakening artistic vision: The reconstruction of augmented reality technology and stage visual art
List of Authors
  • Harryizman Harun , Zhang Tong

Keyword
  • augmented reality, new media, the television stage, stage visual presentation, sense of user experience

Abstract
  • With the rapid development of artificial intelligence technology, its application field has become more and more extensive, and the sense of user experience has attracted more and more attention. AR technology has brought a revolution of stage technology. In recent years, TV program production has begun to apply this emerging technology. In today's traditional stage visual performance, there are many constraints, such as single scene elements, weak stage visual impact, lack of cross-time interaction and so on, resulting in the lack of innovation of stage visual aesthetic, audience user experience and satisfaction is poor, and the development of this field is seriously plagued by reform and technical constraints. Therefore, this study focuses on the application of AR technology in TV program production, and the important content of this study is how to use this technology to improve the stage scene performance and enhance the visual interaction across time and space. In addition, due to the limited application of AR technology in the field of stage visual art and the lack of certain innovative practical theoretical reference, this study attempts to combine the author's application of AR technology in Chinese TV program production works to analyze, so as to explain AR technology as a new form of technology. The virtual content is superimposed on the real picture to enhance the viewing experience and visual impact.

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