Shaping success: The synergy of marketing, regulation, and technology in boosting e-commerce performance in China
List of Authors
  • Shairil Izwan Taasim , Xie Yan

Keyword
  • E-commerce Performance, Marketing Strategies, Regulatory, Technology, China Market

Abstract
  • This study examines the influence of marketing, regulation, and technology on the performance of e-commerce companies in China, focusing on the dynamic and highly competitive nature of the digital marketplace. The Chinese e-commerce sector, renowned for its vast scale and complexity, integrates advanced technology, stringent regulatory frameworks, and sophisticated marketing strategies. Marketing efforts, particularly those leveraging social media, influencer partnerships, and personalized consumer experiences, play a pivotal role in driving sales and fostering brand loyalty. Regulatory policies, both facilitative and restrictive, significantly shape the operational environment and strategic decisions of e-commerce firms. Additionally, technological advancements in artificial intelligence, big data analytics, and blockchain have transformed business operations, customer engagement, and supply chain management. This study evaluates the impact of these independent variables on e-commerce performance metrics, including financial performance, market share, customer satisfaction, and operational efficiency. The research aims to elucidate the multifaceted factors contributing to success in China's e-commerce industry, offering valuable insights for practitioners and policymakers seeking to optimize performance in this rapidly evolving sector.

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