Research on the application of augmented reality technology in cultural and creative products: Taking the imperial palace calendar as an example
List of Authors
  • Guo Wenzhan , Sharul Azim Sharudin

Keyword
  • Augmented Reality Technology, Cultural and Creative Products, Applied Research, Palace Museum Calendar

Abstract
  • In the context of Internet +, many emerging technologies are widely used in the field of cultural and creative products. Because of its interactive experience, fun and entertainment, function extension and other technical characteristics, augmented reality technology has become a bridge linking virtual and real world, and has brought a new idea for the innovation and development of cultural and creative products. Its advantage lies in the realization of real-time interaction, three-way registration, virtual reality interaction and other functional characteristics, so that cultural and creative products have the advantages of multi-dimensional information, user selective transmission, virtual reality interaction, improve product experience, break time and space restrictions, and expand product functionality. It has met the diversified and personalized consumption needs of consumers, and has become an important way for the innovation and development of cultural and creative products, subverting the development mode of traditional cultural and creative products. This paper analyzes the advantages of augmented reality technology in the application of cultural and creative products by taking the cultural and creative products of Beijing Palace Museum - the Palace Museum calendar as an example. This paper discusses how to use augmented reality technology to enhance the experience of cultural and creative products, including thematic, interactive and cultural aspects. Through in-depth exploration of cultural connotation and creative expression, we can create unique and attractive cultural and creative products, meet the needs of modern consumers, and promote the protection and inheritance of traditional Chinese culture.

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