A Study on Consumers’ Preferences for Glass Products Incorporating Chinese Cultural Heritage Elements Based on Emotional Design
List of Authors
Hong Chen, Nurul 'Ayn Ahmad Sayuti, Qingfeng Liu
Keyword
Glass Product, Preferences, Cultural heritage, Emotional design
Abstract
Incorporating Chinese cultural elements into glass products can align them more with consumers’ emotional needs. This research adopted a quantitative method to investigate the preferences for glass products incorporating cultural heritage elements. 146 glass products with cultural heritage elements in today's market were investigated, and ten glass product samples were identified by interviews previously. For the study, 503 online questionnaires were distributed, using emotional ratings to assess consumer preferences for these 10 product samples. The study found that all participants gave positive ratings of glass products with cultural heritage with above 4 points. However, for some products, there were significant differences in the evaluation of the products among participants from different groups.