Enhancing engineering students understanding of entrepreneurship with hands-on selling and buying: Implementation and benefits
List of Authors
  • Musmuliadi Kamaruding , Nurul Rabitah Daud

Keyword
  • selling and buying, engineering education, entrepreneurship, experiential learning

Abstract
  • This paper introduces the idea of enhancing engineering students’ understanding of entrepreneurship through hands-on selling and buying activities. It also explores the impact of incorporating the activity among engineering students. We designed the activity to bridge the gap between theoretical knowledge and practical application, acknowledging the importance of entrepreneurial skills for engineering students. The study demonstrates that this experiential learning approach equips students with essential skills in sales, marketing, problem-solving, critical thinking, teamwork, and resilience. Additionally, it fosters creativity and innovation while providing a sense of accomplishment. The findings suggest that such practical engagements significantly contribute to preparing engineering students for the challenges of the business world, promoting their versatility and adaptability in professional settings.

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