Assessing the sustainability of county-level rural e-commerce ecosystems in China: A multi-dimensional framework
List of Authors
  • He Guihe , Noor Zaidi Sahid

Keyword
  • China, Rural E-commerce Ecosystem, County-level Rural E-commerce Ecosystem Sustainability, County-level Rural E-commerce Ecosystem Sustainability Assessment

Abstract
  • Enhancing the sustainability of the rural e-commerce industry chain and achieving sustainable development within County-level Rural E-commerce Ecosystems (CREE) is a crucial endeavor in China's rural revitalization phase. This study aims to design an assessment tool named SREEM to evaluate the sustainability of China County-level Rural E-commerce Ecosystem. it provides a comprehensive exposition of SREEM, elucidating its foundational principles and indicator origins. From the dimensions of Robustness, Niche Creation, and Endogenous Development Capacity, the study explicates the various levels of indicators within the preliminary SREEM framework. Employing a combined approach of Modified Delphi and AHP, the study screens SREEM assessment indicators and determines indicator weight. The final iteration of SREEM includes 3 first-level indicators, 8 second-level indicators, 23 third-level indicators, and 35 fourth-level indicators.

Reference
  • 1. Baozhou, L., Caicai, T., & Fangfang, W. (2020). Construction and Mechanisms of Exogenous Rural E-Commerce Ecosystem Based on the Rural case of Taobao. Journal of Systems & Management, 29(4), 762.

    2. Cui, X., Huang, W., Zhang, J., & Deng, W. (2024). Exploring the spatiotemporal evolution mechanism of rural e-commerce: insights from the experience of Taobao towns in China. Humanities and Social Sciences Communications, 11(1), 1-13.

    3. Digital village project team, N. R. D. I., Peking University. (2020). <Ali Research Institute "county digital rural index (2020)“.pdf>. https://www.saas.pku.edu.cn/docs/2020-09/20200929171934282586.pdf

    4. Duan, W., Jiang, M., & Qi, J. (2024). Poverty or Pollution: The Environmental Cost of E-Commerce for Poverty Reduction in China. Journal of Environmental Economics and Management, 103029.

    5. Fuyang, X., Yong'an, B., & Wei, L. (2014). Empirical study of evaluation on the soft power of science and technology industrial park based on improved AHP. Journal of Chemical & Pharmaceutical Research, 6(5), 575-584.

    6. Guo, N., & Chen, H. (2022). Comprehensive evaluation and obstacle factor analysis of high-quality development of rural E-commerce in China. Sustainability, 14(22), 14987.

    7. Iansiti, M., & Levien, R. (2002). Keystones and dominators: Framing the operational dynamics of business ecosystems. The operational dynamics of business ecosystems, 3-19.

    8. Jian, K. (2011). Establishment of the Evaluation Index System of Enterprise Information Ecosystem. LIBRARY AND INFORMATION SERVICE, 55(14), 54-58.

    9. Jie, L., Xian, Z., & Qi, W. (2020). Research on Mechanism of Rural E-commerce Promoting Collaborative Innovation of Agricultural Industrial Cluster. 2020 International Signal Processing, Communications and Engineering Management Conference (ISPCEM),

    10. Khan, M. R., Alam, M. J., Tabassum, N., & Khan, N. A. (2022). A Systematic review of the Delphi–AHP method in analyzing challenges to public-sector project procurement and the supply chain: A developing country’s perspective. Sustainability, 14(21), 14215.

    11. Lai, M., Li, W., Gao, Z., & Xing, Z. (2024). Evaluation, mechanism and policy implications of the symbiotic relationship among rural digitization, agricultural development and farmer enrichment: evidence from digital village pilots in China. Frontiers in Environmental Science, 12, 1361633.

    12. Leong, C., Pan, S. L., Newell, S., & Cui, L. (2016). The emergence of self-organizing E-commerce ecosystems in remote villages of China. MIS quarterly, 40(2), 475-484.

    13. Li, L., Du, K., Zhang, W., & Mao, J. Y. (2019). Poverty alleviation through government‐led e‐commerce development in rural China: An activity theory perspective. Information Systems Journal, 29(4), 914-952.

    14. Lihua, H., Hu, G., & Lu, X. (2009). E-business ecosystem and its evolutionary path: the case of the Alibaba group in china. Pacific Asia Journal of the Association for Information Systems, 1(4), 3.

    15. Liu, H., & Ai, C. (2019). Empirical research on rural e-commerce development level index system based on catastrophe progression method. Cluster Computing, 22(3), 6101-6109. https://doi.org/10.1007/s10586-018-1829-4

    16. Luo, J., Lv, X., & Liu, H. Analysis of the impact of e-commerce on rural quality development and its spatial spillover effects. Applied Mathematics and Nonlinear Sciences, 9(1).

    17. Sheng, W., & Zhongbing, D. (2015). The Agricultural Products Electric Commercial Ecological System-A Theoretical Researching Framework China Rural Observation (04), 39-48+70+96.

    18. Siyuan, R. (2020). Research on the health evaluation of the e-commerce industrial park ecosystem—based on the perspective of symbiosis theory Kunming University of Science and Technology].

    19. Vaidya, O. S., & Kumar, S. (2006). Analytic hierarchy process: An overview of applications. European Journal of operational research, 169(1), 1-29.

    20. Xu, N., Xu, C., Jin, Y., & Yu, Z. (2022). Research on the operating mechanism of E-commerce poverty alleviation in agricultural cooperatives: An actor network theory perspective. Frontiers in Psychology, 13, 847902.

    21. Xuejun, S. (2020). Research on the application of rural e-commerce from the perspective of ecology. China Fortune Publishing House.

    22. Yang, S. (2022). [Retracted] Construction of Rural E‐Commerce Logistics Service Quality Evaluation System and IoT Applications under the Background of New Retail. Wireless Communications and Mobile Computing, 2022(1), 5946536.

    23. Ye, P., & Liu, Y. (2023). Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China. Sustainability, 15(9), 7441.

    24. Zeng, M., & Wei, L. (2021). Digital Agriculture Report: Rural E-Commerce Development Experience from China: Prof. Longbao Wei, Zhejiang University. 31st ICAE.

    25. Zhang, Y., Chen, Y., Jiang, F., Deng, Z., Xie, Z., Zhang, Y., & Wen, P. (2023). A Comprehensive Study of the Suitability of Urban Underground Spaces for Connection Development: A Case Study of the Erhai Lake Basin, China. Sustainability, 15(9), 7433.

    26. Zhaoying, N., & Yihuan, W. (2022). The supply dilemma and innovation path of rural E-commerce system. Research of Agricultural Modernization, 43(01), 59-68. https://doi.org/10.13872/j.1000-0275.2021.0100

    27. Zhaoying, N., & Yihuan, W. (2023). Research on the supply and demand of public services in grassroots governance in the digital economy era——Taking e-commerce villages as an example. Lanzhou Academic Journal (01), 147-160.

    28. Zi, L. (2019). Online Urbanization. Springer Singapore. https://doi.org/https://doi.org/10.1007/978-981-13-3603-4

    29. Zju, F. A. (2021). Digital agriculture report: Rural e-commerce development experience from China (Vol. 16). https://doi.org/https://doi.org/10.4060/cb4960en