Analysis of the development dilemma of China's cross-border e-commerce
List of Authors
  • Mohd Rafi Yaacob , Zhu Li Li

Keyword
  • Cross-border E-commerce, Policy Coordination, Market Competitiveness

Abstract
  • Driven by globalization and advancements in internet technology, China's cross-border e-commerce industry has developed rapidly. However, it faces multiple challenges. Uncertain policy environments, the complexity of cross-border logistics, issues related to payment security and costs, differences in tax policies, and intense market competition are major factors hindering further growth. Frequent policy adjustments, high logistics costs, payment security challenges, difficulties in tax administration, and fierce market competition require cross-border e-commerce enterprises to continuously seek new growth points in an ever-changing market landscape. To promote sustainable development in cross-border e-commerce, concerted efforts from the government, businesses, and society are needed. This involves strengthening policy coordination, improving logistics systems, optimizing the payment environment, enhancing tax regulation, and boosting market competitiveness, thereby advancing China's cross-border e-commerce industry to new development stages.

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