Understanding Entrepreneurial Intention in Undergraduates: Entrepreneurial Education as a Moderator
List of Authors
  • Chong Chean You, Farida Bhanu Mohamed Yousoof, Jayamalathi Jayabalan, Kalaivani Jayaraman, Komathi Munusamy, Mahendra Kumar Chelliah

Keyword
  • Entrepreneurial Intention, Entrepreneurial Attitude, Perceived Behavioural Control, Subjective Norms

Abstract
  • Entrepreneurs are pivotal in driving business growth, fostering innovation, and strengthening economies through risk-taking and strategic decision-making. Their contributions build a competitive and future-ready market, positioning entrepreneurship as a catalyst for both economic and societal advancement. Despite extensive government initiatives in Malaysia to encourage entrepreneurship, participation among university graduates remain relatively low. This study integrates the Theory of Planned Behaviour (TPB) and Human Capital Theory (HCT) to investigate the determinants of entrepreneurial intention (EI) among Malaysian students. It examines the direct effects of entrepreneurial attitude (EA), perceived behavioural control (PBC), subjective norms (SN), and entrepreneurial education (EE) on EI, while assessing the moderating role of EE. A cross-sectional survey was conducted with 220 students from public and private institutions using stratified random sampling. The variables were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results demonstrated that EA, PBC, SN, and EE significantly affected EI. However, EE only moderates the PBC-EI relationship, with no significant moderating effects observed for EA-EI and SN-EI. These results underscore the importance of designing business education programs that not only transmit knowledge but also cultivate entrepreneurial passion, thereby enhancing students' readiness to engage in entrepreneurial activities.

Reference
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