Leveraging Digital Media for English Proficiency: A Conceptual Model for Rural and Suburban Primary Schools
List of Authors
  • Azman Hariffin, Beatrice Sendi Kendawang, Fam Chiew Lui, Minah Mohammed Salleh

Keyword
  • digital media in education, English language proficiency, self-directed learning, rural and suburban schools, technology-enhanced ESL learning

Abstract
  • As digital technology continues to reshape education, digital media has become an essential tool for language learning across the globe. Platforms like YouTube, TikTok, and AI-powered learning applications have revolutionized how English is learned, especially in self-directed and blended learning environments. In Malaysia, both the government and educational institutions recognize the potential of digital media in improving English proficiency. However, while urban schools benefit from better digital infrastructure, rural and suburban schools face significant challenges such as limited internet access, inadequate technological resources, and a lack of digital literacy among teachers and students. These disparities limit the effectiveness of digital media as a language-learning tool. Despite these challenges, digital media remains a promising avenue for bridging educational gaps in underserved communities. However, simply having access to digital tools does not automatically lead to improved language skills. Many students in rural and suburban areas struggle with unreliable internet connectivity, inconsistent access to digital devices, and a lack of proper guidance on how to effectively use these platforms for language learning. This paper introduces a comprehensive theoretical framework that integrates Self-Directed Learning (SDL) Theory, Media Richness Theory, Cognitive Load Theory (CLT), and Vygotsky's Sociocultural Theory (SCT) to explore the optimal use of digital media in rural and suburban ESL classrooms. It also examines practical strategies for selecting high-quality content, enhancing digital literacy, and leveraging AI-driven learning tools to maximize English language acquisition. Additionally, this study provides policy recommendations to improve digital infrastructure, strengthen teacher training, and foster collaborations between educational institutions and technology providers. By addressing these key factors, this paper contributes to ongoing discussions on technology-enhanced ESL education and offers a structured framework to enhance language learning outcomes in Malaysia's rural and suburban schools.

Reference
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